![]() It also showcases content that’s top rated, popular, or trending, along with some of its own editorial recommendations, like a section for Amazon’s “Original Movies” or its “Exclusive TV.” A row may be dedicated to suggestions things to watch next based on viewing history, but it’s easily overlooked. Instead, the interface features a number of content groupings of shows or movies that are “included with Prime.” These are organized by category and type – like “Comedy Movies” or “Recently Added TV,” for example. ![]() ![]() For starters, unlike competitors such as Netflix and Hulu, Prime Video’s app doesn’t focus on making personalized recommendations about what to watch next. And while Salke’s statements were light on key details – like when such an effort would reach end users, for example, or what changes, exactly, would be in store, there’s plenty of room to speculate on what Prime Video’s app today lacks. The exec was speaking at the Television Critics Association’s summer press tour in L.A., according to reports from, and, when she mentioned the app’s big makeover. ![]() Could user profiles and better personalization features be coming to Prime Video app at long last? The company’s Jennifer Salke just teased that a major upgrade to Amazon’s streaming video app is in the works – and she already has it running on a phone in her office, she said.
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